Business Blogging – a few examples
Is blogging right for your business? If you’re considering adding a blog to your business website, Marketing Moves to the Blogosphere from the Washington Post is worth a read. It includes information...
View ArticlePut Your Older Blog Posts to Work
If you’ve been blogging for awhile or have a good number of posts, you may have noticed that there are particular older posts that still get pretty good traffic. Usually these posts are popular either...
View ArticleTo PR or not to PR
There has been quite a lot of press lately about whether or not you need a PR firm for your business. At the top of the current buzz is a blog post Jason Calcanis, CEO of Mahaolo, wrote: Jason...
View ArticleBusiness Blogging Startup Guide
Once you’ve decided to start blogging for your business, all the little steps may become overwhelming, so we’ve created this guide to get you started.Blogging Software/PlatformFirst you need to decide...
View ArticleBusiness Blogging – What to Write
Once you have your business blog set up, what should you write? We mentioned briefly in the Business Blogging Startup Guide that you should write about anything your customers would want to know, but...
View Article11 Tips for Getting Readers for Your Business Blog
You’ve set up a blog for your business and started writing. Now, how do you get readers?Content, Content and more Content – Did I mention content? The only way to attract and keep readers is with...
View ArticleWhat is Social Media?
I had an interesting conversation recently about social media. It seems that a lot of business owners kind of know what it means. If you ask them about it they’ll say “oh is that like facebook or...
View ArticleMoving to WordPress.com – What to Consider
Over the break we moved Sazbean.com and some of our other blogs over to WordPress.com from self-hosting WordPress on our own server. Most of the process was relatively easy and overall we’re pleased...
View ArticleDo You Have a Blogging Strategy?
Many businesses have blogs. Many businesses feel they should start blogs. Why? Because everyone else is doing it. This isn’t a really strong reason to do anything in business – unless you want to be...
View ArticleAsk Sazbean – What's a Pingback?
Sandra from Brighton (MI), asks:Can you explain what a pingback is?A pingback is when another blog links to an article on your blog and their blogging software automatically notifies your blogging...
View Article12 Ways to Get Ideas for Business Blogging
I have a lot of people ask me how I come up with ideas to blog about every day. It’s not that difficult – I just end up thinking quite a bit about various topics that can also be used for blog posts....
View ArticleWhy Blogging Is Important to Businesses
I was talking to a colleague the other day and she said she had a web developer tell her client that blogging wasn’t important for a business. Shocking. Blogging is one of the easiest ways to have...
View ArticleBe Careful What You Say – It May Affect Your Permanent Record
While I was teaching a Blogging for Business class out at Insights Group in Brighton yesterday, I mentioned that you need to be careful what you say online because it lasts for eternity (or you should...
View ArticleWhy I Moved Off WordPress.com
In December of last year we decided to move our blog from a hosted WordPress to WordPress.com (abbreviated as WP.com). I wrote about the advantages and disadvantages in the post Moving to...
View ArticleAsk Sazbean – How do I make it easier for readers to share my blog posts?
Reader Sandi asked about how she can make it easier for readers to share posts on her blog (Thanks for the question, Sandi!) She noticed that I have a “Share this Article” link on all my posts and...
View Article9 Reasons Why You Need to Have a Business Blog
It really isn’t a question anymore. You need to provide updated content online — whether that’s a blog or other content. In case you’re still not sure you need a blog for your business, here are nine...
View Article14 Basic Blog Measurements
Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away....
View ArticleBlogging in a Vacuum
I had a meeting with a client yesterday who was getting very discouraged because he hadn’t yet received any comments on his blog. His discouragement meant that he wasn’t blogging as often as he should...
View Article
More Pages to Explore .....